Syngenta (Switzerland) is the world leader in the area of plant protection and one of the major suppliers of premium seeds.
In 2009 the company launched a new product Amistar Trio – an innovative fungicide used to prevent and treat plant diseases. Its unique formula contains a component that inhibits physiological processes of disease agents protecting grain at all stages of the growth cycle and increasing yields. Syngenta’s Russian branch Management decided to create an Amistar Trio brand image positioning it as a “business solution for your fields”.

IMAGINE AD VENTURE was commissioned to design an Amistar Trio image which would efficiently relay the economic benefits of the product.

IMAGINE AD VENTURE held a research among the executives of leading Russian agricultural holdings. The results were used to develop a promotional strategy and design the product image. Insight: Amistar Trio – investments that yield results. Key image: «Amistar Investments» bank card as a symbol of effective investments.